Brand coherence
Why people trust you in the first three seconds — one recognisable brand across socials, site and clinic.
For aesthetic clinics & premium brands — England
Marketing that already knows your clinic.
Aesthetics-native marketing. No ramp-up. Compliant content that books, from someone who ran marketing inside one of the UK’s most awarded clinics.
Clinic marketing fails one of two ways.
01
Technically in breach
Naming prescription-only treatments in posts and ads. One complaint away from an ASA ruling, with the MHRA behind it.
02
So scared, you say nothing
Nothing but before-and-afters. No practitioner, no story, no reason to choose you over the clinic four miles away.
Either way: results buried, no booking path, money left on the table. There’s a third option.
Compliant and commercial.
Content that books
Practitioner-led, story-driven, MHRA/ASA-safe content with a clear path from post to booking.
Sales-driven strategy
A ladder from entry treatment to high-ticket course — the same audience, worth more.
Proof, not promises
0%
sales growth in six months, on a call script I wrote myself — inside one of the UK’s most awarded aesthetics clinics.
Start small. Scale when it works.
Brand & Presence Audit
£200–£350 · credited to month 1
Your socials, site, Google presence and top-3 local competitors — with a prioritised action plan. The starting point for everything.
Delivered by Havana
Landing page
£250
One focused page built to convert a single offer.
Delivered by Havana
Full website
from £400
A proper small-business site, built for bookings.
Delivered by Lark
Social media management
from £750/mo · 2–3 clients at a time
Ongoing content and strategy — compliant, commercial, consistent.
Delivered by Havana
Bulk content day
POA
A month of content filmed at your clinic in one day.
Delivered by Lark
AI brand brain
setup + monthly · retainer clients
A custom AI assistant trained on your voice and your compliance rules — always-on drafting.
Delivered by Havana
Three steps. No mystery.
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01
Audit
Socials, site, Google, top-3 local competitors — and a prioritised action plan.
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02
Plan
We agree what moves bookings first. You keep the plan either way.
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03
Retainer
I run it. Audit fee credited to month one.
- Aesthetic clinicsmid-range, England
- Clean skincarenaturalistic, claim-safe
- Sustainable fashiongreen & renewable
Only 2–3 clients at a time. If you have someone in-house who can shoot on a phone, even better — if not, Lark films a month in a day.
Selected work.
Placeholder: Aesthetics clinic, North West
+75% sales in six months
Repositioned the practitioner as the brand, rebuilt the content system around compliant storytelling, and introduced a treatment ladder from entry to high-ticket courses.
Placeholder: Clean skincare brand
Launch content system
Brand voice, claim-safe copy framework and a 90-day content engine the founder can run from a phone.
Placeholder: Sustainable clothing label
Coherent brand in 30 days
One brand story across site, socials and packaging — recognisable in the first three seconds.
From inside the clinic.
I’m Havana. I ran the full marketing — ads, website, email, events — inside one of the UK’s most awarded aesthetics clinics. Now I do it directly for a handful of clinics and premium brands.
That means zero onboarding: I already know the treatments, the science, and exactly what you can and can’t say on Instagram. My partner Lark handles filming and web builds — insider-level marketing without the agency overhead.
Placeholder testimonial. “She understood our treatment menu on day one — no explaining, no hand-holding. Bookings from Instagram doubled in the first quarter.”
Clinic Owner — Placeholder, England
Placeholder testimonial. “Finally someone who knows what we’re allowed to say. The compliance anxiety is gone and the content actually books consultations.”
In-house Marketing Lead — Placeholder Clinic
FAQ.
N°01Can you name treatments like Botox in our posts and ads?
No — and neither can anyone else, legally. Prescription-only treatments can’t be named in advertising (MHRA/ASA rules). The difference with me is I already know exactly what you can say, and how to make it sell anyway. Compliant and commercial aren’t opposites.
N°02How long is onboarding?
There isn’t one. I ran the full marketing inside one of the UK’s most awarded aesthetics clinics — treatments, science, compliance, patient journey. You won’t spend three weeks teaching me what a filler is.
N°03How many clients do you take on?
Two to three at a time. Your account gets actual attention, not a junior with forty logins.
N°04Do we need someone in-house to shoot content?
Ideally yes — someone who can film on a phone with my direction. If not, Lark shoots a month of content in a single day at your clinic.
N°05What happens after the audit?
You get a prioritised action plan covering your socials, site, Google presence and top three local competitors. Do it yourself, or have me do it — the audit fee is credited to your first month.
N°06Do you work with brands outside aesthetics?
A small number — clean, naturalistic skincare and sustainable clothing brands in the same mid-range tier. Same method: brand coherence, compliant claims, content that converts.
Tell me about your clinic.
Prefer to talk?
Book a free 20-minute discovery call — no pitch, just a look at what’s holding your bookings back.